In this article we try to explain some of the facts about Search Engine Optimisation (SEO) to help you try to make the right choice when it comes to optimisation of your website.

There is a lot of hype about SEO that we encounter on a daily basis, not to mention the millions of unprofessional companies approaching you after looking at your website and promising you number #1 results in Google.

The underlying fact is that these companies charge you exorbitant prices and achieve nothing for your real business rankings.  It's very easy for them to add your site to free business directories and add links to your site on blogs along with fake landing pages on your website that aren't intended to be found by anyone except for search engines.

Most times this style of SEO will draw the wrong type of traffic to your website from the wrong target market.  If for example you sell flowers then it is of no value to show up in results regarding "tyres for vehicles" or to have links to your website from a website with information about Viagra for that matter.

Some of these practices will even get your listing removed altogether once Google trawls the site and figures out what they are doing, they can also damage your reputation if any of your customers see them.

There are however great ways to help your website rank highly without paying crazy amounts of money to SEO companies promising the earth.

Fact #1:  The size of your website is a large factor in the ranking process due to the amount of keywords within the textual content that are associated with your business or products.

Fact #2:  The "keyword density" of any given word relative to the nature of your business and also relative to your location will affect your ranking.

Fact #3:  Reciprocal links to quality, related websites will help.

Fact #4:  The quality of the code behind your site and the ease of this code to be analyzed by google and compliant to world wide standards.

To summarize these facts:  If you have a well built website running from a compliant coding language that encompass a large amount of realistic and concise content you will get a good ranking for your online presence.

Then the only other thing to worry about is making it look great and appeal to your target market!

Below are some screen shots to show where our website ranks for select search terms and key phrases.  We have even managed to obtain and keep a first page result for the search term "advertising agency" for the last 3 years.

If you require a better result for your website or a full re-design of your site, please feel free to approach one of our friendly staff for a free no obligation website appraisal.

Thank you for your time!

Happy website optimizing ...