New website now live ...
www.autismtas.org.au

After many weeks of meetings research & planning, designing and constructing Autism Tasmania's new website has been a brilliant success.

The website is designed for ease of navigation by housing all relevant information in logical colour delineated column style categories.  There are helpful explanations of how to resize the text of the pages in the most common browsers for both macintosh and windows users.

Thank you very much to all of the committee involved in this wonderful project, you have all been a pleasure to work with!
"From Brad and the team at Scarab Design"

The logo for Autism Tasmania is designed to provide a fresh, attractive and memorable image for the organization. The use of visual signs and symbols to identify a group has a long history, including the well known heraldic devices of medieval times, but the practice stretches back for millennia. For instance, the rulers of Macedonia in the 3rd century BC, from whom Alexander the Great arose, had a stylized sunburst for their logo. In our times, the University of Tasmania has recently adopted a lion as its corporate logo.

The logo is a badge, a visual cue that is immediately associated by the observer with the organization. Therefore, the main target of the logo is not the organization itself so much as the rest of the community. As soon as a person catches sight of the logo they should think of the organization, not necessarily because the image gives direct information about the organization – we have words for that – but because the association has been made over time. To this end, the logo must be distinctive and attractive: distinctive so that it stands out and will be associated with the group; and attractive so that positive associations are made in the mind of the observer. The logo meets the criteria of distinctiveness and attractiveness. During development, focus groups drawn from outside Autism Tasmania were asked to comment on the design. Each person immediately felt positive towards the beautiful delicate flower. This symbol will help us with marketing and fundraising that is so necessary to maintain our information, training and family support services. Autism Tasmania is proud to announce the launch of its logo in Autism Awareness month. Our logo, based on the rare Rainbow sun orchid (Thelymitra polychroma) a plant endemic to Tasmania, symbolizes the difficulties and joys of raising children with Autism. As with orchids, with appropriate care and nurturing those on the autism spectrum can blossom and develop their full potential, positively contributing to their families and communities.

written by
Dr Andrew Davies -
President of Autism Tasmania Inc.

brand creation  |  website  |  marketing material